
Keynote 01
Four Future Seasons
Most leaders plan for a singular future as an extension of the past, so when it does not arrive as expected the planning is rendered useless.
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Dr Craig Wing, PhD · Keynote speaker, author, and futurist
Most organisations plan for tomorrow as an extrapolation from the past. This may have been true before when change was slow but not today; with rapid change everywhere. Dr Wing has spent two decades as an academic, executive, entrepreneur and practitioner to prepare to harden decisions.

Audiences today deserve more than just entertainment or motivation, or charisma with no depth or actionable strategies. Craig’s five primary keynotes combine an incredible mix of quantitative and qualitative analysis, commercial applicability, humour and huge amounts of energy!

Keynote 01
Most leaders plan for a singular future as an extension of the past, so when it does not arrive as expected the planning is rendered useless.
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Keynote 02
Everyone says leadership, vision, culture and technology are what make a company great, hence most budgets are allocated to leadership offsites, values sessions and investments in the latest technology.
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Keynote 03
People everywhere are asking which jobs AI will take, driven by technology doomers and techbros espousing the virtues of technology.
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Keynote 04
A megatrends talk usually lists ten forces and leaves you no better informed than when you arrived.
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Keynote 05
VUCA was a phrase coined in 1987 by the US Army War College that has since become common language in the business world (in fact, some speakers still use VUCA as the next best thing!).
Explore the keynoteDon’t believe it? Craig calculated that when more than 3.46 things change, we have transitioned from “exponential” to “factorial”. Here is the working
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Dr Craig Wing, PhD
The futures industry sells forecasts and predictions. Economists and trend experts extrapolate what we already know. Most leaders prefer the certainty of the presumed past, versus the unease of an unknown future; knowing how to differentiate is key.
Dr Craig Wing does not forecast. His doctorate at the University of Johannesburg produced a measuring instrument instead, WhatTheForesight, which uses sentiment and swarm analysis to score an organisation across 25 attributes to establish how prepared it is for the future, and because it was built on 759 leaders in 157 organisations across four countries over four years, the 50,000 datapoints behind it are more than an academic exercise. They make it possible to answer the question leaders actually ask, “what should we do to succeed in the future?”, using statistics and not opinions, which almost everyone has: what does the data show, and how can the future be quantified? The answer lies not in which capabilities high performers happen to share, but which ones a company cannot perform without.
Five emerge as gates: right team, investment discipline, agility, operations and governance each have to clear a minimum before high performance appears anywhere in the data, with no strength in any other attribute compensating for one that is shut, which is why leadership, vision, culture and technology, the four that absorb most of the traditional budget, are not on the list. That finding is the Boat Lock keynote, and the instrument that locates a company’s own shut gate is free to run.

Dr Craig Wing, PhD
True innovation isn’t about thinking outside the box, it’s about thinking within multiple boxes. Craig’s diverse career trajectory has equipped him with the ability to navigate the unknown with confidence. Engineering, an MBA, six founded companies, three years inside Google and a doctorate are just a few examples of the variety of experiences allowing Craig to connect dots and bring views and research on how you can prepare for the future.
For two decades, Craig has delivered 750+ keynotes to 8,000+ global leaders and executives to guide them to understand, create and design their ideal futures through doing and not just talking through futures thinking. More on Craig
Questions
Four Future Seasons is Dr Craig Wing’s book, published by Penguin Random House, and the framework behind his keynote of the same name. Based on a four-year PhD study, it gives leaders a way to plan for more than one future at a time through four seasons: Summer, where the data is clear; Autumn, where change is visible; Spring, the future once believed in and since forgotten; and Winter, where there is no data at all.
Four years of data from 759 leaders in 157 organisations across South Africa, India, Thailand and Qatar show that five capabilities behave like the gates of a canal lock: right team, investment discipline, agility, operations and governance. Below a minimum on any one of them, no strength elsewhere compensates.
The Future Fitness Score turns 25 attributes, grouped into leadership, organisation and landscape, into a single number that a board can track the way it already tracks financial health. It is measured through WhatTheForesight, and the base diagnostic is free.
No. Philip Tetlock’s study of 82,361 forecasts from 284 experts found that experts barely outperformed informed non-specialists (Expert Political Judgment, Princeton University Press, 2005). Dr Wing’s work measures how prepared an organisation is for futures it cannot predict instead.
He takes bookings for keynotes, MC and hosting, workshops and advisory work, both directly and through speaker bureaus, in person anywhere in the world or virtually from a studio. Use the enquiry form or email hello@craigwing.com.
Dr Craig Wing
Preparation
hardens decisions.
He takes bookings for keynotes, MC and hosting, workshops and advisory work, both directly and through speaker bureaus.
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